The video below is from a livestream at one Amazon’s fulfillment centers in Baltimore. It’s “Amazon Jobs Day,” where the company is looking to fill 50,000 positions. Amazon is boasting that some people will receive job offers on the spot.
This is corporate propaganda. It’s also effective because it’s a little compelling.
“I need a job, plain and simple. I need a job and Amazon seemed to pay a little bit better than minimum wage, and their benefit package,” said a man identified in the video as Antoine, who said he lined up at 5 a.m.
This is what Amazon wants us to see, and it’s why Amazon has decided to brand yet another day of the year. When you’re the size of Amazon, every day is jobs day, but there’s only one Jobs Day. Like Prime Day, it’s a chance to showcase the immense power of Amazon with the veneer that this is inherently a good thing. Read more…