Ready. Shop. Go.
That’s the name of Ford’s new online car store. The automaker hopes to encourage online shoppers to take a break from Amazon to look at cars.
You’ll be able to buy a Ford online in the Midwest starting on Monday and the plan is to roll it out to all U.S. markets by the end of the year. So far, it’s been tested out in five states, including Ohio.
Chris Thornton, Ford’s retail network experience manager, described the shopping site as an online dealership. “We’ve taken elements from the sales process … and put those online,” he said in a phone call. That means less time at the car lot, though you’ll still have to go to the dealership to fill out some forms and arrange for the car delivery and pick-up. Read more…