TwitterFacebook

Google is showcasing its first ever cube-shaped advertisement.

The new virtual reality ad format is a three-dimensional shape that will open a video player when tapped or gazed at for a few seconds. 

It’s not an official product at this point, but rather a mock-up of what a simple non-intrusive ad might look like in a VR environment. The project, called Advr, was conceived within Area 120, Google’s internal incubator for experimental ideas and far-out concepts.

Google engineers said in a blog post that they had set out to make something simple and minimally disruptive—the two biggest priorities they’d heard from advertisers and developers. Read more…

More about Google, Virtual Reality, Business, and Big Tech Companies

Leave a Reply