This is exactly the sentiment that Hulu wants to see after its big win at the Emmys:
Ok I REALLY need to get Hulu so I can watch Handmaid’s Tale.
— Mark Buchanan (@therealmarkb) September 18, 2017
The morning after Hulu’s The Handmaid’s Tale won the Emmy for best drama—a first for a streaming show—it’s easy to find people having a very understandable reaction. They’ll have to give Hulu a shot.
This is the payoff for streaming companies that are spending billions of dollars on content, and it’s immediate. Hulu, which fell behind the original content efforts of streaming rivals Netflix and Amazon, now has its tentpole attraction. Yes, The Handmaid’s Tale had been a critical hit, but Amazon and Netflix shows had the same acclaim. Being crowned the best of the best at the Emmys though, that has its benefits. Read more…