Messenger sure is popular Down Under.
Facebook revealed its first country-specific stats for the instant messaging platform, claiming 13 million Australians use Messenger each month.
That’s more than half the country’s population, and 80 percent of smartphone users, according to data from Statista.
The popularity of Messenger in Australia is why Facebook has identified it as a key market. It’s why it’ll be one of the first countries outside of the U.S. to launch the Discover tab on Messenger, which puts bots from businesses and publishers within reach on the app. Read more…