Let us explain what SEO (Search Engine Optimization) and PPC ( Pay Per Click) are mean for business.
It’s very easy to be confused about the difference between SEO and PPC and where you should allocate your marketing budget when first embarking on a Search Engine Marketing (SEM) campaign. Over 85% of Internet users will go to their favourite Search Engine first when looking for services or products, but the majority and its about 94% don’t bother to look past the top 3 search results pages so Search Engine Marketing (SEM) definitely playing an important part of your l SEO marketing strategy.
What Are PPC and SEO?
Usually with a SEM campaign, Search Engine result pages divided into two main parts: organic SEO results and PPC advertising. Research shows that around 70% of Internet users click on SEO (organic or natural search) results and only 30% of users click on PPC (paid search results).
SEO or Search Engine Optimisation: This is the process or art of making a website achieve the high position on Search Engine search results (SERPS) for given keywords.
PPC or Pay Per click: This is where an advertiser bids on keywords associated with an advertisement to achieve the higher position on Search Engine results pages (sponsored links section) for searches on that keyword.
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