Cartoonist Matt Furie wants to wrest control of a meme away from virulent internet cesspools and turn it back into the funny, chill character he created.

We wish him luck, because he’s going to need it.

Furie held a faux funeral for Pepe the Frog last month after his creation had warped into an international symbol of alt-right racism and bigotry, but now he’s started a Kickstarter campaign to give his character a new life on the page and the interwebs.

Furie first drew Pepe as a “chill-frog dude” in 2006 as part of an ensemble of characters in a series he named “Boy’s Club.” The frog eventually made his way to the internet, where, naturally he was memed. Then, in late 2015, racists who inhabit certain corners of the internet got a hold of him. Read more…

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