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Incredibly rich people lacking any sense of style let out a collective gasp today, as news broke that luxury smartphone maker Vertu will be liquidated. 

Despite having a target market of moneyed assholes, of which the world is in no short supply, the UK-based company apparently struggled to find a customer base for its $46,600 polished 18-carat red gold phones.

We’re just as shocked as you are. 

And what brought this visionary company down? According to the BBC, that would be an accounting deficit of £128 million (aka the cost of roughly 3,555 Clous de Paris Red Gold Vertu smartphones).  Read more…

More about Smartphones, Vertu, Conspicuous Consumption, Tech, and Consumer Tech

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