When Apple killed the headphone jack in 2016, marketing chief Phil Schiller gave a strange reason for doing so. “The reason to move on: courage. The courage to move on and do something new that betters all of us,” he said.

Schiller was lambasted for the quote, but the truth is Apple has introduced several innovative ideas long before its rivals: things like the computer mouse, killing disc drives, and of course, removing physical keys from smartphones

All of these moves had a dramatic impact on the way we use computers, even though when the changes were introduced, they were such radical departures from the industry norm that they attracted widespread skepticism. In each case, Apple wasn’t the first to develop a new technology, but it was usually the first to get the timing right: Apple would seize upon a confluence of consumer electronics trends to make a huge change. Read more…

More about Apple, Mac, Macbook, Headphone Jack, and Macbook Pro


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