In today’s world, marketing trends have shifted towards influencer marketing, as the traditional forms are no longer as effective as they used to be in the past. The cause behind this decline include the percentage of people who use adblock software, and the non-human traffic often generated by pay-per-click (PPC) campaigns.
Because of this, brands, who have actively increased their marketing budget, are hard at work looking for new ways to market their products and services, with influencer marketing being one of the best methods. Companies are now able of integrating their brand messages and ads into content that viewers are actually interested in.
However, while it has a lot of potential, influencer marketing is dragged down by a couple of factors, such as pricing uncertainties, non-compliance with contracts, lack of control, fraud, unreliable analytics software and more.
This is where Socialmedia.market comes in. It represents the world’s first decentralized ecosystem which can be used to discover, create but also analyse all kinds of advertising campaigns based on influencers. As the service is based on blockchain technology, this makes it fully safe and transparent, while also encouraging the development of a competitive market filled with opportunities for both influencers and marketers.
Some of the key features of Socialmedia.market include sure-fire security, with fully safe, escrow-based transactions carried out via crypto tokens; smart contracts which can provide smart forms of partnerships along with dispute solutions; smart analytics backed by precision, data analysis and ROI; and last but not least, a no entry barrier, which means that both marketers and influencers can get involved at the earliest stages of their presence online.
Apart from these benefits, the Socialmedia.market project is bound to offer a transparent marketplace, available on all social media platforms to people throughout the world. Additionally, when it comes down to the costs, using this blockchain-based platform will lead to reduced costs and lower fees when carrying out influencer marketing.
The project will be backed by the social media tokens (SMT) which can be purchased by the users, and then used to pay for advertising campaigns, and the other services being offered by the platform. The benefits associated with the SMT tokens include escrow transactions, low transaction costs and fees, simplified transactions so users no longer have to use more than one payment platform, the ability to earn rewards by getting involved in the dispute solution system, various donation methods aimed for streamers and bloggers, agent commission with the platform, and a great utility tool needed to acquire marketing service, development instruments or premium analytics.
Based on everything that has been outlined so far, with the influencer marketing ecosystem getting larger by the day, the Socialmedia.market project is bound to further revolutionize this marketing technique. With lower costs and a more transparent market, both influencer and marketers will have to benefit. Campaigns will end up being more successful, and early-stage influencers will get access to many more advertising opportunities, which is absolutely great news. Additionally, advertisers will get access to more effective methods and a wider array of influencers which can definitely boost customer reach and engagement.
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