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Everyone and their mother keeps talking about how you should always track your SEO performance to find out how your content resonates with Google. 

Well, they’re not wrong. You should measure your SEO success to determine what works and what doesn’t. And it’s highly encouraged that you take advantage of Google Analytics because it’s free and will yield you more data than you know what to do with.

But if you’re not familiar with the platform, working with it can make you feel like a total idiot. Just opening the dashboard alone and looking at the dizzying array of graphs and charts will make you want to shut your laptop and toss it out the window. Read more…

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